Ben Giddings
Digital Communications Consultant
I help businesses develop and deliver online communications strategies that work hand-in-hand with their organisational goals.
Are your online channels working for you?
If your website or social media feel disconnected from your organisational goals, or you’re not sure they’re pulling their weight, that’s usually not a content problem or a technical problem. It’s a strategy problem.
I work with businesses to close that gap. Starting with your goals and working outwards, I look at how your website and online channels are set up, how they’re performing, and where the disconnects are. Then I put in place a clear, practical online communications strategy that makes your digital presence work actively in support of your organisation.
What I can help with
No two businesses are in the same position, so I don’t work from fixed packages. Instead, the work is shaped around what will have the most impact for you. That usually draws on some combination of the following:
How I work
Straightforward, evidence-led, and always focused on what your business actually needs.
- Make everything clear and understandable
- Start with the data, not assumptions
- Focus on what’s working and cut out what isn’t
- Keep things simple and streamlined
- Ignore trends and tactics that don’t serve your goals
Who I typically work with
I tend to work with businesses and organisations that:
- Have an established website but feel they aren’t getting the most out of it
- Want to attract the right audiences from search engines and AI
- Want a structured approach to content rather than random publishing
- Are running multiple social media channels but don’t know why